Riccardo Tisci’s arrival at Burberry in 2018 marked a seismic shift for the iconic British brand. His debut spring/summer 2019 show, a mammoth 134-look spectacle, signaled a bold new direction, moving away from the traditionally quintessentially British aesthetic towards a more modern, globally-influenced vision. This evolution was further solidified with his first pre-fall 2019 collection and the accompanying September 2019 Vogue USA campaign, a powerful statement of intent that repositioned Burberry for a new generation while subtly nodding to its rich heritage. The campaign, a multi-faceted project encompassing print, digital, and video, was far more than just a collection of images; it was a narrative, a cultural moment meticulously crafted to reflect Tisci’s unique design language and Burberry’s renewed ambition.
Burberry Resort 2019 Collection: Laying the Groundwork
Before the September 2019 campaign exploded onto the scene, the groundwork had already been laid. Tisci's Resort 2019 collection, though not directly featured in the September Vogue spread, served as a crucial precursor, offering a glimpse into his design philosophy. This collection showcased a blend of classic Burberry elements – the iconic check, trench coats – reimagined through a distinctly Tisci lens. The silhouettes were sharper, the palette more daring, and the overall feel more contemporary and less overtly traditional. This collection, presented in May 2019, acted as a soft introduction to Tisci's vision, easing the transition for both long-time Burberry loyalists and new customers. It hinted at the bolder statements to come, preparing the ground for the impactful September campaign.
Burberry Unveils Riccardo Tisci's First Pre-Fall 2019 Collection: A Deeper Dive into the New Burberry
The pre-fall 2019 collection, unveiled shortly before the September Vogue feature, was a more comprehensive articulation of Tisci's Burberry. It delved deeper into the themes he introduced in the Resort collection, expanding on the juxtaposition of classic and contemporary. This collection showcased a more pronounced use of graphic elements, bold prints, and a broader spectrum of textures, all while retaining a level of sophistication and elegance synonymous with the Burberry name. The pre-fall pieces, many of which featured prominently in the Vogue campaign, served as a bridge between the initial glimpses of Tisci's vision and the full-blown narrative that the September issue presented. This collection solidified the idea that Tisci wasn't merely updating Burberry; he was reinventing it, while honouring its core values.
Riccardo Tisci Unveils His First Campaign for Burberry—See the Visual Story: The Vogue September Issue's Impact
The September 2019 Vogue USA campaign wasn't merely a showcase of clothes; it was a carefully constructed visual story. The images, shot by renowned photographers (the specific photographers involved need to be researched and added here), captured the essence of Tisci's pre-fall collection and the broader direction he was setting for Burberry. The campaign featured a diverse cast of models, reflecting Tisci's commitment to inclusivity and his desire to create a brand that resonates with a global audience. The styling, makeup, and set design all contributed to the overall narrative, creating a cohesive and impactful visual experience. Vogue's platform amplified the campaign's reach, ensuring that Tisci's vision was seen by millions, solidifying Burberry's position at the forefront of the luxury fashion landscape. The choice of Vogue, a publication synonymous with high fashion and cultural influence, was a strategic masterstroke.
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